Morocco is unquestionably a tourist destination par excellence.
Thanks to its coasts which stretche over 3500 km, the richness and the diversity of its nature, its age-old history, the legendary hospitality of its people as well as its ancient traditions, Morocco has opted, since independence, for tourism as one of the priority levers of socio-economic development. By means of a rigorous policy based on strong incentives to invest in the sector, the diversification of an offer which meets the needs of tourists, and the continuing adjustement of legislation to the requirements of tourist industry, Morocco aims to highlight its potentialities and its richness, with a view to reaching the objectives set forth by the year 2010.
The achievement of such ambitious objectives passes mainly by the continuing professionalization of tourism trades, namely :
Hotel trade (and its different units of accommodation);
Catering (according to its different specialities);
Tour guides (accompaniment and entertainment).
This professionalization is more than ever pressing due to the fierce competition between all tourist countries which aim at a better positioning on the international tourist market.
Moreover, and at a time of globalization of economies, the destinations which manage to consolidate their positioning on the international tourist market or which plan to conquer other parts of such a market, are the ones which will make of the quality of various services offered to tourists their credo.
Conscious of these issues, Tourism Department makes sure that the sector’s professionals include the « Quality » approach in different processes concerning the marketing of our tourist product.
The intervening parties in this sector are first and foremost enthusiastic women and men, who devote themselves to the Moroccan tourist experience.
They have acquired a know-how due to several years of training and practical experiences and developed a sense of professionalism.
We wish these partners perseverance, insofar as they have a great deal of energy and they contribute, everyone according to his speciality, to the moulding of the image of a new Morocco, doing their utmost to make of this essential sector a driving force of the economic development of the country.